What I learned about online-to-offline
Many new online-to-offline entrepreneurs have asked me about my experience founding Exec. “Uber for X” businesses seem to be the startup of the day – it probably helps that on the face they are less technically complex and more accessible to aspiring less-technical founders.
Exec (subsequently changed to “Exec Errands”) started off as us trying to fill my own personal desire for a part-time personal assistant / errand runner. I had enough random tasks that I wanted done and was willing to pay for, but didn’t have enough to pay someone full time. I tried hiring a shared assistant, but it was hard to get her to run same day errands on late notice. I tried Taskrabbit and Craigslist, but the bidding and selection process was too high friction to use for smaller, every day tasks....